Who is CA Piyush Agarwal?
In an era where startups chase speed and scale, Piyush Agarwal represents a rare blend of financial intelligence, cultural responsibility, and compassionate entrepreneurship. A Chartered Accountant and Company Secretary by qualification, Piyush Agarwal is the founder and chief strategist behind KCPC Bandhani, a ₹100+ crore sustainable fashion brand that is redefining Bandhani from a luxury craft into an everyday, globally loved fashion statement.
India’s traditional handcrafts can survive only when artisans are empowered as entrepreneurs, not treated as job workers.
Early Life & Education: Intelligence with Curiosity
Piyush Agarwal displayed academic brilliance and clarity of thought from an early age. He secured merits in school and board examinations and went on to complete CA and CS in the first attempt at a young age — a testament to his discipline and intellectual rigour.
Beyond formal education, he consistently invested in learning management systems, computer technologies, AI tools, software automation, and e-commerce platforms. Known for his adaptive mindset, he believed early on that future businesses would be built at the intersection of finance, technology, and consumer psychology.
Career Beginnings: Corporate Exposure at Zee TV
After qualifying professionally, Piyush Agarwal began his career as a Finance Manager at Zee Entertainment Enterprises Limited. Working in a large corporate environment gave him exposure to structured finance, scalable operations, governance frameworks, and enterprise-level decision-making.
Early Entrepreneurial Failure: The Dhanno Startup
Driven by entrepreneurial instinct, Piyush left the comfort of a corporate job to launch Dhanno, a cab-booking startup. Despite strong intent, the venture failed due to limited execution experience, technology management challenges, and ecosystem readiness.
Instead of discouraging him, the failure sharpened his understanding of execution risk, product-market fit, and system-driven businesses — lessons that later became foundational in building KCPC Bandhani.
Destiny in His Roots: The Seed of KCPC
Piyush Agarwal comes from a family deeply rooted in the traditional Bandhani trade. His generational shop, Nanulal Malchand Gurarawala, operated under the guidance of his father Amar Chand Agarwal and uncles, giving him early exposure to artisan realities.
Belonging to the Shekhawati region of Rajasthan — one of the world’s largest Bandhani manufacturing hubs — he witnessed how over 1 lakh artisan families depended on Bandhej for livelihood. Nearly 60% of global Bandhani production originates here, yet the market remained largely unorganised.
While working at Zee TV, one observation deeply impacted him — handcrafted sarees and lehengas used in television and Bollywood were sourced cheaply from artisans but rented at exorbitant prices through designer houses. The real creators remained invisible, while value was captured by intermediaries.
What disturbed him most was that artisan families were abandoning the craft, while large players earned crores branding it as rare luxury.
Understanding the Market Opportunity
India’s ethnic wear market holds a potential of over ₹1 lakh crore. Despite strong demand, the Bandhani ecosystem suffered due to fragmented supply chains, middlemen dependency, inconsistent quality, and lack of pricing transparency.
Large online marketplaces failed to showcase the true depth of the craft, while North India lacked a structured national Bandhani brand — a gap felt even more by NRI buyers seeking authenticity and trust.
With 7 crore tourists visiting Rajasthan in 2024, driven by heritage and culture, Bandhani, Leheriya, and Gota-Patti continue to remain deeply embedded in Indian weddings, festivals, rituals, and gifting traditions.
Birth of KCPC Bandhani: Craft Meets Corporate Structure
Seven years ago, Piyush Agarwal launched KCPC Bandhani (currently under Khatushyam Fashion Pvt Ltd), blending 50+ years of legacy with modern technology.
- Transform Bandhani from luxury-only wear to sustainable everyday fashion
- Bring market standardisation, pricing transparency, and scalability
- Empower artisans with entrepreneurial thinking and SOP-based training
Journey So Far: Scale with Substance
Today, KCPC Bandhani stands as one of India’s most trusted ethnic wear brands. Under CA Piyush Agarwal’s leadership, the brand has achieved a ₹100+ crore valuation, serving over 8 lakh customers across India and global markets.
- 1 crore+ annual website visits
- 100 crore+ yearly content views
- Exports to 30+ countries
- 3.75 million+ organic social media community
- 1,000+ artisan families as long-term partners
KCPC operates across D2C and B2B models, offering sarees, lehengas, dupattas, chunri, pila, and more — through both online platforms and physical brand stores.
Beyond Business: A Strategist and Mentor
Piyush Agarwal is widely regarded as a technology-driven strategist with expertise in AI adoption, scalable systems, and business design. He actively mentors startups, participates in angel and private equity discussions, and provides strategic consultancy.
A Josh Talks speaker and featured guest on multiple business podcasts, he openly shares insights on entrepreneurship, failures, heritage revival, and trust-led brand building.
Conclusion: Reviving Heritage, Building Trust
CA Piyush Agarwal’s journey is more than a business success story — it is a blueprint for purpose-led entrepreneurship. By combining CA-grade financial discipline with cultural responsibility, he has revived a heritage art that was slowly fading.
Today, KCPC Bandhani is not just a brand — it is a movement restoring trust in Indian handcrafts and ensuring artisan families see a future in their ancestral skills.
His story delivers a powerful message for the Chartered Accountancy profession:
When financial intelligence meets cultural responsibility, businesses don’t just grow — they preserve history and empower generations.